Truecare has been started by Martijn Roos. He has more than 15 years experience in healthcare advisory services. He started his carreer with healthcare systems audits in hospitals in The Netherlands. After this he focussed on process optimization in both cure and care. On a healthcare providers level, but more recently on a regional and national level.

In most of his projects he co-operates with with other advisors. They are mostly medical doctors, financial advisors, and health technology specialists. All services are based on the principle 'right care, right place, right time'. By reducing unnecessary or unnecessary complex care and organizing healthcare closer to citizens. Or by early intervention when necessary. Facilitated by effective business intelligence and smart technology.